NEWS & REVIEWS
For Immediate Release
Monster Underscores Entry In Fashion Category
THROUGH ITS Partnership with DIESEL: Debuting "Vektr"
"If your eyes could hear, this is what music would look like"
A Partnership to Blend Fashion and Sound; Striking New Styling from Diesel Matches Monster's Leading-Edge Audio Advancements; On-Ear and In-Ear Versions
Las Vegas, NV, January 9, 2012 - Diesel, the iconic lifestyle company and Monster, the world's leading manufacturer of high-performance headphones, have formed a partnership under the newly established Diesel Noise Division, this collaboration was established to create trend setting products that fuse Monster's ahead-of-the curve audio expertise and passion for great sound with Diesel's fresh, iconoclastic approach to design..The first of these products, VEKTR™, a trendsetting personal listening solution that dramatically breaks conventional headphone style and performance is poised to launch this quarter and will be distributed in retail outlets worldwide for a suggested retail price of $279.95.
Enhanced Sound, With a New Level of Style and Self-Expression
VEKTR on-ear headphones provide users with a comfortable, premium-quality listening solution that expertly blends the worlds of fashion and great sound. In addition to their dramatically enhanced audio performance, they offer a strikingly different cosmetic, with a sharp faceted look that's completely different from traditional round on-ear headphones. Featuring a distinctive diamond-cut Diesel logo on each plush ear cup, VEKTR headphones provide a unique sound experience: the combination of enhanced audio performance and unique visual design engages the senses and adds a new level of self-expression to the music listening experience.
VEKTR's design reflects Diesel's obsession for innovation and attention to detail. Stylistic details include a silkscreen Mohican head on both ear cups, combined with touches of contrasting black, grey and brushed aluminum, as well as different finishes (shiny, matte and rubberized paint). As an exclusive design element, even the cable features a special triangular section that prevents tangling. VEKTR headphones come with a distinctive VEKTR touring case in black canvas.
Head Monster Noel Lee noted: "As a company dedicated to better-sounding music, Monster creates products that elevate the music listening experience. Of course, in addition to powerful and accurate audio reproduction, style and design are key aspects of the listening experience. That's why we are so thrilled to team up with such an iconic and visionary company as Diesel for the launch of VEKTR."
President and Founder of Diesel, Renzo Rosso said: "Diesel Noise Division will change the way you listen to music and even your perception of sound itself. We wanted music not only to be heard but also to be felt and tasted, to make a positive assault on senses. To reach this goal it was fundamental to partner with a company that shares our desire for innovation: Monster does it!"
Stylish, Compact In-Ear VEKTR Headphones Also Available
For fashion-conscious music lovers who prefer a smaller and more compact listening solution that still provides a dramatically enhanced listening experience, Monster and Diesel also offer the new VEKTR in-ear headphones (SRP:$149.95). The stylish in-ear headphones feature a jet black appearance with a single bold yellow accent and a prominent Diesel logo on each earpiece.
Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home theater, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. The company was founded by Head Monster Noel Lee more than 30 years ago with a commitment to creating products that literally "make music sound better" and it has continued to expand and diversify ever since. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand. Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. www.diesel.com
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Stacie Blanke, DBA Public Relations
Diesel HQ Press Office
TEL. 0424 477555