NEWS & REVIEWS
For Immediate Release
Contact: Stacie Blanke
DBA Public Relations
Monster Debuts "Diamond Tears - Edge™" with J.Y. PARK
- "Edgy Like Diamonds, Smooth Like Tears," Diamond Tears - Edge Headphones Combine Outstanding Audio Performance with Stunning Jewelry-Like Design; J.Y.Park and the Wonder Girls to Make Special CES 2012 Appearance -
Las Vegas, NV, January 9, 2012 -- Monster, the global leader in the development and manufacturing of high-performance headphones, connectivity solutions and A/V accessories, is proud to announce the debut of Diamond Tears - Edge™ High Definition Music Headphones (SRP: $279.95), the first in a planned family of trendsetting products to be created in alliance with J.Y. Park, founder of JYP Entertainment (JYPE). The new Diamond Tears - Edge headphones by Monster will be available beginning the first quarter of 2012, with a new in-ear version scheduled to be available in the latter half of 2012.
The creation of Diamond Tears - Edge™ Headphones was based on and inspired by J.Y. Park's musical talent. With 48 #1 hits in eight different countries, Park is not only Asia's most prominent producer, composer and artist, he has become the only Asian producer to successfully crossover into the U.S. market. Producer of Rain, Wonder Girls, 2PM, 2AM, and miss A, he is also the first Asian producer to work with top U.S. artists such as Will Smith and Mase.
With a stunning cosmetic design that parallels J.Y. Park's approach to the creation of music, the new headphone is "edgy like diamonds, smooth like tears" - edgy to stimulate you and smooth so you never tire of it and will always enjoy it. "Diamond Tears-Edge" headphones give style-conscious consumers a brand new way to enjoy all their favorite music with superior sound and performance. They bring together Monster's world renowned audio engineering, instrumental in the creation of the breakthrough Beats™ by Dr. Dre,™ headphone line, with J.Y. Park's musical vision and expertise for a truly unique and powerful personal listening solution.
Major Media Product Visibility for Diamond Tears - Edge
The Wonder Girls and J.Y. Park are helping launch "Diamond Tears-Edge" headphones with a variety of high-profile events and product visibility placements planned for 2012. Notably, the Wonder Girls will star in an original TV movie titled "The Wonder Girls" in February on Teen Nick, a TV channel seen by more than 70 million households in the U.S. market. Created as a Samsung/TeenNick collaboration, the movie will include a Wonder Girls music video "The DJ is Mine," shot using Samsung's new 3D technology, and Monster's Diamond Tears-Edge headphones make a special appearance in both the movie and music video. The Wonder Girls TV movie trailer is currently being shown on Teen-Nick. This is one of multiple major product placements for Diamond Tears On-Ear headphones for the first half of 2012. Others include an appearance in the Korean/Asia Pacific TV series "Dream High 2," in which the headphones are an integral part of the storyline, as well as in the upcoming film "5 Million Dollar Man," starring J.Y. Park. In addition, all JYPE music acts, music videos, concerts, press conferences, and viral seeding will include Diamond Tears product visibility.
Monster/JYPE Alliance: Energetic, International Flavor and Style
The Monster/JYPE alliance is part of a Monster lifestyle initiative to reach out to younger consumers around the world and to bring an energetic, international flavor to consumer electronics products. Diamond Tears - Edge headphones feature a bold, jewelry like appearance with a multi-faceted design. The sound is pure Monster - rich, powerful audio that is super detailed and accurate across all frequencies, so music sounds the way the original artist intended it to be heard.
Noel Lee, the Head Monster, noted: "Monster is always looking for ways to give our customers new way to express themselves and their tastes, while also enjoying the best quality music listening experience possible. J.Y. Park is one of the world's most influential new taste makers of music and entertainment, and we are thrilled to be able to work with him to create such an amazing new type of headphone. Diamond Tears are really the first-ever personal listening solution to combine ultimate-quality sonic performance with such an astounding, fashion-forward design. They literally are 'edgy like diamonds, smooth like tears.'"
J.Y. Park and The Wonder Girls at CES 2012
J.Y. Park and The Wonder Girls will be making a special appearance at the Monster booth #13013 on Wednesday, January 11th at 4PM. In addition, they will perform as the opening act for legendary band Chicago later that evening at the annual Monster Retailer Awards and Concert at the Paris Hotel, where they will sing their new smash hit "Be My Baby" for the first time in English, as well as "Girls Girls" In Korean.
JYP Entertainment is a global entertainment company with offices in Seoul, New York City, Beijing and Tokyo. JYPE has also become the premiere Asian record label/entertainment company to establish itself in the United States. With over 14 years of experience in content planning & production, artist management, new talent discovery and Internet & mobile business, our company has successfully continued to expand its influence as a worldwide entertainment corporation. JYPE hopes to create a new business paradigm as a professional entertainment firm, reaching for globalization and cross-cultural expansion within the entertainment industry.
JYPE discovers, trains, develops, and manages talented artists, and then develops partnerships with U.S. producers and record labels to create and distribute musical and other contents. JYPE also develops partnerships with digital, media, and telecommunications companies for content development and distribution.
Monster is the world's leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home theater, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. The company was founded by Head Monster Noel Lee more than 30 years ago with a commitment to creating products that literally "make music sound better" and it has continued to expand and diversify ever since. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
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